The Mastermind teaches you how to resell. The Rocket shows you how to build and scale a reselling business, and skip the years of expensive mistakes it normally takes to get there.

The Mastermind is your starting line. It gives you the training, the community, the fundamentals. If you're figuring out what to sell, where to sell it, and how to get your first wins — that's where you should be.

The Rocket is for people who've already proven the model works but are stuck at a plateau. You don't need more information. You need better strategy, real systems, and someone who's already built what you're trying to build looking directly at your business telling you what to fix, what to ignore, and what to double down on.

It took me $12M+ in revenue, 10 businesses, and more mistakes than I'd like to admit to learn what I'm going to hand you inside this program. The whole point is that you don't have to take the long road like I did.

I'm on every office hours call. I'm in the Slack daily. I'm the one answering questions in slack & on the office hours. My team, Danny will handle the operational side (onboarding, scheduling, making sure everything runs smoothly) but the coaching, the SOPs, the strategies and the network. That's me. Personally. That's the whole point of capping this at 21, and keeping it small. 

This is a 12-month program, not a 6-week sprint. There's no race. There's no "falling behind."

We're going to poll the founding members and find the time that works for the most people. I know many of you have day jobs - that's literally the whole point of this program, to build the systems so you can eventually work less, not add more to your plate.

Every call is recorded, you'll have Slack access to me anytime, and you've got a full year to implement everything at your own pace. Some people will go fast. Some will go steady. Both work.

As long as you take action. 

Yes. 

You've proven the model works,  you can source, list, and sell. But you're doing all of it yourself, and you've hit a ceiling.

The Reseller Rocket gives you three things you can't get on your own: the systems to make your business repeatable, the accountability to actually implement them, and direct access to me to solve the problems that are keeping you stuck.

The $2K-$5K range is the most important inflection point in reselling. You're past the starting line but stuck before the finish. This program is designed to get you to $10K+,  not by working more hours, but by helping you avoid mistakes & building the business the right way.

Absolutely.  The Mastermind has nearly 3,000 members, and most of them are just getting started. That's great - but it means I can't spend the time I want with the people who are ready for the next level.

The Reseller Rocket is the highest-level peer group in the entire ecosystem. Here's what that means for you specifically:

Deal flow. When supplier contracts, truckload opportunities, or direct relationships come across my desk, they go to this group first. Not the Mastermind. Not my email list. This group.

Collaborative buying. You can't qualify for a direct contract on your own? Maybe you and two other members can. The Slack is where those conversations happen:  "I've got this opportunity, I can't handle all of it, who wants in?"

Revenue. You're a specialist in your category. You know things other resellers would pay to learn. Founding members have the opportunity to lead workshops inside the Mastermind and earn revenue doing it. We've done workshops that generate $2,000-$3,000, split with the collaborator. Your investment could pay for itself.

Peer group. You'll be in a room with 20 other operators who are at your level or pushing toward it. Not beginners. Real conversations about scaling, hiring, contracts, and building something that lasts.

If you're past the "getting started" phase and ready to build something serious, this is where you belong.

Because the “experiment” isn’t whether or not my systems work. They’ve generated over $12M in my own businesses and have been proven by my coaching clients and hundreds of other people in the Mastermind. The experiment is how to deliver them in the most effective, high-touch way possible.

You’re getting the proven playbook, plus unprecedented access to me to help you implement it, at the lowest price it will ever be offered. That’s the deal.

I'd rather know sooner than later. I'm not interested in taking money from people I can't help. If you get in and realize this isn't what you need, come talk to me. I'm a human being, not a corporation. We'll figure it out.

The systems I teach are platform-agnostic. Sourcing systems, listing efficiency, shipping workflows, hiring and delegation, inventory management, these work whether you're selling on eBay, Poshmark, WhatNot, Facebook Marketplace, or all of the above.

The principles are the same. The specific tactics get customized to your platform during our live calls and in Slack.

I'm not your accountant but yes, generally most resellers treat coaching and business education as a deductible business expense. Talk to your tax person, but this is an investment in your business infrastructure, not a personal purchase.

The moment you join, you get instant access to all training programs, Pro Workshops, and WhatNot Academy. Within 24 hours, you'll be invited to the private Slack workspace. You'll book an onboarding call with Danny where he'll learn your business and get you fully set up. Then once the founding cohort is full, I announce our first office hours date. The ramp-up is about a week. But your access starts immediately.

Two things. Your courses and workshops live on Kajabi, you probably already have a login from the Mastermind. The founding members community and direct access to me lives on

Slack, which is a free app you can use on your phone, computer, or tablet. That's it. Kajabi for learning, Slack for connecting. Nothing else to download or figure out.